Keep it Real

We're on a mission to redefine outdoor clothing with nature's performance fibers. Since 1995, icebreaker has recognized merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.

Natural odor resistance

Keeping you fresh and confident all day long, wear after wear.

Moisture management

Moves away moisture to keep you dry and comfortable, no matter what the day brings.

Thermoregulation

Keeping you warm when it's cold and cool when it's warm, so you stay just right in any weather.

Soft + Comfortable

Merino wool fibers are incredibly fine, itch-free, and so soft next to skin you won't want to wear anything else.

Make the Switch to Natural Merino Wool

At icebreaker, we pride ourselves on creating fabrics that harness the power of nature’s own fibers. Merino wool is nature’s original technical fabric, trusted for centuries and made to support your every adventure. Breathable, thermoregulating, and incredibly soft, merino wool adapts to your body, keeping you comfortable in all conditions. Unlike synthetic fibers, merino is sustainably sourced, making it a choice that’s as good for the planet as it is for you. Stay fresh, feel confident, and experience the comfort of real, uncompromising quality with 100% merino wool clothing.