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We are living in synthetic times. We can do anything. Be anything. Wear anything. But it's not real. Real is a natural way of living. With real connections, real experiences, out here. Where nature has given us real fibres. To make clothing perfected to perform outdoors. Real fibres, for real performance, in the real world.
Do you know what your clothes are made of?
Go on, check your label.
Plastic
Made with
53% Polyester, 38% Nylon, 9% Elastane
Much of today's clothing is made from petrochemical plastics, which tend to be less breathable, can feel sticky and clammy, and may cause odour.
VS
Natural
Made with
70% Merino Wool, 30% Linen
Much of today's clothing is made from petrochemical plastics, which tend to be less breathable, can feel sticky and clammy, and may cause odour.
Natural
Made with
70% Merino Wool, 30% Linen
Much of today's clothing is made from petrochemical plastics, which tend to be less breathable, can feel sticky and clammy, and may cause odour.
Choose real Forget fake
We're on a mission to redefine outdoor clothing with nature's performance fibres.
Since 1995, icebreaker has recognised merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.
We're 96.14% plastic-free.
We didn't hit our 2023 100% plastic-free goal, but we're proud of our journey so far.
Choose real Forget fake
We're on a mission to redefine outdoor clothing with nature's performance fibres.
Since 1995, icebreaker has recognised merino's potential to surpass synthetics and plastics for a better future. Merino wool is unlike anything you've tried before, and the perfect choice for unparalleled performance.
We're 96.14% plastic-free.
We didn't hit our 2023 100% plastic-free goal, but we're proud of our journey so far.
In a world of synthetics, we choose real, natural fibres.
Merino wool
Introducing our performance powerhouse: merino wool. Found in many of our products, it's 100% merino for maximum impact. Built tough to handle the elements, it regulates your body temperature, naturally fights off odours, and delivers unmatched comfort.
Cotton
Experience the incredible partnership of merino wool and cotton. Soft, breathable, and perfect for everyday wear, this blend offers the best of both worlds. As we prioritise natural fibres over synthetics, we're increasing our use of organically grown cotton.
Linen
Blended with merino, we harness the strengths of both natural fibres. Linen, sourced from flax plants, adds natural moisture-managing and cooling properties to complement merino's moisture absorption. Experience the perfect balance of performance and comfort.
TENCEL™ Lyocell
Discover the power of TENCEL™ Lyocell, sourced from eco-conscious wood, perfect for outdoor adventurers. Blended with merino in our Cool-Lite™ tech, it's gentle on your skin but built for performance. TENCEL™ is a trademark of Lenzing AG, learn more at tencel.com.
Benefits of Merino
Choose real
Forget fake
