All Journal Posts

Socks are the underrated heroes of the running scene. Any runner knows just how important it is to have the right running sock for their sports, and just how painful...

As the first thing you put on and the last thing you take off, base layers have to be comfortable, functional, and fit for purpose. That’s why it’s so important...

Merino is wool, but not as you know it. Non-itch, lightweight and silky-soft next to your skin. Writer Marie Knowles discovers the secrets behind the softness of this natural fiber....

Merino is nature’s performance fiber, able to stretch and bounce back to shape. Writer Marie Knowles explains why icebreaker merino is durable and long-wearing and won’t shrink in the wash....

Comfort on your hike starts with a good foundation: choosing the right socks. Marie Knowles explores the many ways merino socks are the stars of the trail, from cushioned softness...

"Lightweight, breezy and so soft. If you’re looking for the perfect summer top, you’ll find it in superfine merino and merino blended with natural TENCEL™ Lyocell." As odd as it...

Natural fiber clothes made might tick all the boxes for sustainability, but do they feel great to wear, and perform in a range of conditions? Not always. With Cool-Lite™, you...